So, you're considering developing a website. Still not sure? You're not alone. Though thousands of new websites are added each month, the Internet is still a new technology to many businesses and individuals. You may have questions and concerns about what to do, how to do it, or whether to do it at all. We can help you with these questions, and help to put your concerns to rest. Some questions frequently posed are: Why do I need a website ? Business' that are not on the web, no matter how small, soon will be yesterday's news. The web is becoming the preferred method of choice to shop and research products and services. If your not on the web then they just are not interested in your business. They look at your business as behind and not up to date. With Intouch Computers, a website is extremely cost effective. When you look at the cost of radio commercials or printed flyers over a year, the websites pay for themselves in the first year alone. Your competition has a website. If your competition does not have a website then you will be one step ahead. A website allows for constant advertising 24 hours a day, 7 days a week. A website works and advertises for you while you do other constructive things for your business. A website answers most peoples questions without having to call your business and waste your valuable time. A website allows the customers to contact you and you contact them at each others convenience. A web address on your flyers, radio commercials, or television commercials shows your existing and potential customers that you are on top of things and that your products or services are state of the art. You will: Gain national, even global, exposure Increase your customers' awareness of your capabilities Enhance your company's image Keep your customers informed of new products and services Reduce advertising costs Have the ability to take orders on-line Get instant feedback Be able to provide technical support via e-mail Be accessible 24 hours a day, 365 days a year 2) How do I draw an audience? You don't want a one-time visitor to your site; you want repeat business. You want to get them there, pique their interest, and have them come back again. But, you need to give them a reason to do so. You will need to provide your visitors with useful, up-to-date information about your company, your services, your product, new offerings, etc. And, you'll need an aggressive promotion to let the world know you're there. 3) What's the key to a successful site? The key to a successful website is: does it work? A well-designed, easy to navigate website can open a whole new marketing frontier. Users want to be able to navigate through your site, quickly and easily, while you want to present them with the appropriate information and image. A poorly designed, cumbersome site can be a cyber-disaster. We won't let that happen to you; you'll venture onto the Web with an image in keeping with your business's style and reputation. 4) What's an Internet Campaign? OK, so we've got the site done. It suits you and your advertising goals. It provides clear, concise, relevant information. It's easy to navigate, and interesting to read. Now what? We begin Phase Two: marketing. A website is an extension of a successful marketing program. It provides you with the means to convey information well beyond what a television, radio, or print advertisement can accomplish. As part of your website promotion, you will need to publish your URL on all of your stationery and promotional materials. The successful marketing of your URL to your existing and potential customers will add to the success of your website. And, we won't let you languish in the surf - you'll ride the crest with our aggressive, targeted marketing campaign, that will not only let potential customers find you, but will actually seek them out. 5) Is there real value to the web? We think so. But don't take just our word for it. Consider these facts: a recent Nielsen survey found that 58 million people use the Internet in the U.S. and Canada. Thirty million of them were online within the last 24 hours and 10 million have made purchases on the Web - an increase of 50% over last year. Nielsen reports the median annual household income of the average Internet user to be $60,000. The number of people going online grows at a rate of 25% each year. You need to reach these people. Now, consider those who are already selling on-line, and what they're selling. The list goes on and on and on. Do you think that they're on the web just for the fun of it? To sum it up: Each day, 24 hours a day, new businesses arrive on the Internet. On-line transactions are exploding! Millions of businesses worldwide have turned to the Internet for their advertising needs. The Web is expected to grow by at least a factor of a 100 over the next five years. Just a few short years ago, there were about 5,000 web pages. Today, this number exceeds half a million, with about 5,000 new services being created every day. No technology in economic history has enjoyed such vigorous expansion. You need a solid on-line presence to stand out. That's what we do. You'll RIDE THE CREST, not drown in the undertow!.

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